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Jelli - Children's boutique -Identity and store design

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The aim with the Jelli identity was to create a brand that was inspired by a modular system, referencing toys such as puzzles and building blocks that played an integral role in a child’s development. Everything from the logo to the furniture inside the store was developed on the same grid in order to create forms that gave the sense that they could fit together to form something new. Creating a memorable experience for both parent and child both playful and sophisticated, was key in creating the Jelli brand. Concept, design & Illustration - Helene Botha / Ateljee Copywriter - Mark Vader Transforming Illustrations into CAD drawings - Brand DNA Paper Owl template - Martin Jansen / 3 Eyed Bear
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  • Jelli - The Children's boutique
  • Jelli children's boutique is aboutique that focuses on introducing European children's designer wear andeducational toys to South Africa. The aim with opening the Jelli store in SouthAfrica was not only to bring designer wear to South Africa, but to be part of achild's development and to be involved every step and create a life longrelationship. Jelli also focuses on educational toys, which can be boughtalongside big international names such as Kenzo kids, Desigual, Catimini etc.

  • THE LOGO



  • LOGO COLOUR VARIATIONS FOR DIFFERENT APPLICATIONS

  • BUSINESS CARDS



  • VISUAL LANGUAGE



  • PROMOTIONAL GIFTS - JELLI ALPHABET



  • PROMOTIONAL GIFTS - JELLI PAPER OWL



  • GRAPHIC ELEMENTS - TISSUE PAPER



  • IDENTITY PROGRAM EXTENDED INTOSTORE DESIGN


  • IDENTITY PROGRAM EXTENDED INTOSTORE DESIGN - STATIONARY LOOK AND FEEL 
    EVOLVED INTO INSTALATION


  • LOGO GRID SERVED AS GUIDELINE FORFEATURES INSIDE THE STORE


  • Concept, design & illustration - Helene Botha / Ateljee
    Copywriter - Mark Vader
    Transforming furniture drawings into CAD format - Brand DNA
    Paper Owl template - Martin Jansen / 3 Eyed Bear

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