Behance Served Sites

Served is a collection of sites that showcase category specific content from Behance, the world's leading platform for creative professionals across all industries.

View All Served Sites →

Jeremy Lin logo

Info
Statistics
Created:
Last Edited:
16392
661
40
Description
Self-initiated logo design exercise for New York Knicks basketball player Jeremy Lin.
Share
  • Jeremy Lin logo
    Self-initiated  design exercise
  • I’m a big fan of basketball and have been Inspired by the story and rise of New York Knicks player Jeremy Lin. So I decided to create my own take on what I think Nike could do for him in terms of logo and identity. I'm not an expert in this field so I did this exercise to hone my skills.
    Below are a few ideas. If you like what you see, let’s work together. 

    - AJ DIMARUCOT | 
    www.ajdimarucot.com

    Disclaimer:
    *this is not an official Nike (Jeremy Lin) logo
    *all photos used are not my own, if you are the owner and wish for me to take it down please contact ajd@collision-theory.com
  • PROCESS

    I started sketching out ideas. Exploring several possible directions. Playing around with his initials, "JL" and his jersey number "17". I also explored doing a logo based on "LIN" or "JLIN". 
  • I then started picking out some directions I thought would work and went on to recreate them in Adobe Illustrator. I really liked using "JL" because of the symmetry of the letters. You can essentially create the "J" and just flip it horizontally to use as the "L".

    I also liked the idea of of designing "LIN" as an ambigram. It worked because the "in" also become his jersey number "17". 

    The other directions included designing "JLIN" or "JL17" and make it look like Taiwanese characters. But not really sure if this is ok given the cultural implications.
  • I felt strongly about the solution below because it was flexible enough to be used in many ways. As "JL", "JLIN", or "JL17". And by playing around the placement of "JL" and "IN/17", I found out that it creates a cross based on the negative space. As some people know, Jeremy Lin is very open about his faith.
  • Application

    The next part was to apply the logo on posters, apparel, and other merchandise. Nike, after all, needs to sell products. I love the blue and orange of the New York Knicks so this was my jump-off point in choosing the colors. 
  • Posters
  • Shoes
  • Apparel
  • Patterns
  • Outdoor (posters)
  • Website
  • AJ DIMARUCOT | www.ajdimarucot.com

    Disclaimer:
    this is not an official Nike (Jeremy Lin) logo.
    all photos used are not my own, if you are the owner and wish for me
    to take it down please contact ajd@collision-theory.com
Add to Collection

Discuss This Project: ( Comments )

You must as a Creative to join the conversation.