Situated in Newcastle upon Tyne, JF&S are one of the largest independent tiling contractors based in the North East. With a long term growth plan, it was agreed that a new brand identity was required as part of their expansion strategy.
Utilising a commonly used item in tiling, ‘the tile spacer’ an icon was created to replace the ‘and’ of John Foley and Son. The logo type was then tiled around this to produce the new brand identity. This allowed for a range of applications as it could be used with the logo type or as a separate graphic.