- Branding ServedProject Featured On:Branding Served — 4/12/12
- The purpose of communications agency Kaufmann’s new logo was to differentiate the agency from it s competitors. The dynamic and multifaceted logo presents the agency’s areas of expertise in a playful way. The logo can be varied in an infinite number of ways. Kaufmann wanted their visual identity to combine playfulness with more traditional elements, such as classical typography. To balance the traditional, we used a contemporary illustration style.