Koralj (coral in English) is one of the biggest fishing companies in Croatia.
The main idea behind the identity is "overlapping" which we can be found in many places related to commercial fishing but also corals themselves which when overlapped sometimes create intriguing shapes.
The colors are inspired by sun rays traveling through the sea but also by fishes and fishing equipment.
I created a system which allows creation of multiple variants of business card, memos, etc. in order to reflect the turbulent nature of the sea.
Hope you like it.