Leadenhall

Leadenhall, Lloyd's coverholder, is an insurance company aiming its wide range of products and services at business and corporate clients.
The outline of the visual identity was defined as insurance & protection suplemented by technology.
The identity hinges on the logo used both as a signature, pattern or as a supergraphic, enlarged and used in repetition to create a vivid and elegant look. Restrained but modern sans serif adds a fine detail to a consistent and stylish visual system.