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Liverpool English Pub

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While working on project it was very important to show the connection between our brand and traditional England. Especially with its famous town – Liverpool. That’s why we’ve started from analysis of history and key elements of town’s name and logo. Alexander Andreyev: «The symbol of Liverpool is The Liver Bird. This bird is like legendary Phoenix and Sirin birds – there were no such a thing in real life, however, scientists still argue what kind of extinct birds could be its prototype. By itself Liver is a symbol not only of Liverpool town, it’s also main part of logo of very famous English football club. The second part of the city’s name means the water because the city is located near the sea». Artyom Kulik: «After analysis stage we’ve found three main elements that need to be combined in a logo: The Liver Bird, location near the sea and heraldic style used in Britain during the birth of Liverpool. This has become the basis for the logo and identity of the brand at all».
  • Liverpool English Pub. A classic English pub comes to Ukraine. While working on this project, it was very important to show a connection to traditional England, especially the city that’s the namesake of this pub – Liverpool. Research of Liverpudlian history and key elements from the town’s name informed our design process. The symbol of Liverpool is the liver bird which, like the phoenix or sirin birds, exists only in mythology. It is, of course, not only a symbol of the city, but also of its famous football club. The ‘pool’ in Liverpool is a reference to the city’s proximity to the sea. Following our research, we decided to combine three main elements into the Pub’s logo: the liver bird, the sea and heraldic design style used throughout Great Britain’s history, and dates back to the time when Liverpool was founded. These elements formed the complete brand identity.

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