- Branding ServedProject Featured On:Branding Served — 11/9/12
Love British
Description
A campaign box that highlights the issue of the dwindling fate of British Produce
Copyright Info
Featured on 11/9/12
- Featured on:
-
Branding Served
- Love British
Host your own campaign - Sourcing local and seasonal produce from the UK comes with beneficial factors; it supports British farmers and producers and reduces food miles and the associated carbon emissions. British produce is said to be in danger, with more of the population buying imported goods. By globalising our produce we are entailing a much higher social and environmental upheaval, which is therefore more costly to carry out. The most powerful solution to this would be to make the change by ‘going local’ and supporting local food systems whether it be within your community or on a national scale.
“The responsibility for changing the fate of dwindling British produce lies with the consumer”. – James Martin, The Great British Food Revival
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