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Luckyrice 2013 Festival

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An identity project for the 2013 Luckyrice annual Asian food festival held in New York. Working with the slogan "Eat Drink get Lucky", I created an identity with the playful lucky cat as the main character. Custom laser cut typography, customized crockery, hand crafted posters and color coded sets provide a series of print and online material to promote multiple events held in various NYC locations during the week long festival. The 2013 festival will also visit San Francisco, Los Angeles, Miami and Las Vegas for which further collateral is being designed. Photography: Noah Fecks
  • Print and online pieces were created to promote multiple events held in various NYC locations: Posters, calendars, event guides, menus, credentials, signage and a web component were created.
  • Color coded sets of Asian food and customized typical Asian crockery pieces, amongst other elements were created.
  • Laser cut custom typography was created for the poster sets.

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