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MAC Málaga

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Branding of a modern art museum.
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  • MAC Málaga
    Museum of Modern Art
  • ¿Cómo nace la marca MAC Málaga? Todo museo se compone de amplias salas donde los visitantes pasean, ven, sienten y experimentan el arte. De este concepto nace el logotipo de MAC Málaga. De un visitante anónimo que pone todos sus sentidos en lo expuesto en la sala. La marca del Museo de Arte Contemporáneo Málaga está creada por y para los visitanes, que son quienes, junto a las obras, dan sentido a todo el proyecto.

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    How is the MAC Málaga brand born? Every museum is made out of wide spaces where visitors walk, see, feel and live through the art. This concept is where the brand comes from. An anonymus visitor with all of his focus on everything around him. The brand "Museo de Arte Contemporáneo Málaga" is made by and for the visitors who along the art give meaning to the whole project.
  • Identity Manual for the MAC Málaga brand

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