Horchata (tigernut milk) is a nutritious drink originally from Valencia, Spain. The objective of this project is to give it the value it really deserves as a flagship product of the Mediterranean.
By creating a high-quality, luxurious and prestigious brand at the global level, we intend to renew and promote this product. Mednut is, in short, the new horchatería (horchata café) chain we propose, dedicated to the production, sale and promotion of exquisitely homemade horchata.
We have created the brand and visual identity of this new business model based on the values of slow food. Through design we intend to reposition this product in the market in a completely new way.