- MTLL is a young architecture firm born from the merging of two experienced architects with independent trajectories: Miriam Torres and Luis Loya.
They came to us in the need of an identity that would represent expertise and would show their new clients the vast architectural knowledge that supports the firm.
We developed a typographic logotype in which the firm's initials were as reduced as possible to convey the constant search of simplicity and pragmatism.
The typography's traces are very robust in order to give the brand strength. However, they contrast with the serif's fine details making the logotype much more legible, giving it a very distinctive personality.