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MiArt 2012

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Brand new identity studied for the 2012 edition, year of revolutions for the famous art fair in Milan. The concept for the new design is a constant flow of images, in a dynamic system of patterns and logos that disassemble and develop in time and space. The constant flow of images recurs through all the elements: the site is never interrupted, but scrolls like a single page; the fair layout was created by hanging a long series of posters next to each other; titles and text are always overlapped. Crative direction and logo design: Federico Pepe. This project would not be the same without the precious help of Monica De Filippis.
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  • Brand new identity studied for the 2012 edition, year of revolutions for the famous art fair in Milan.
  • Creative direction and logo design: Federico Pepe
    This project would not be the same without the precious help of Monica De Filippis.

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