Art direction and logo design for fictional nightclub Mono. The project was a self written branding and promotion exercise whilst at Uni. The club nights have been split into two separate events - Mono Live (Friday) & Mono (Saturday). The use of analogue photography has been used to create synthesis between each nights visual direction. Analogue photography is also a reference to the name Mono.
A series of folded poster flyers have been designed for each night that work in pairs each month as a way of promoting the club.
The logo itself is designed to appear 'timeless', as if it could be around in the 70's right up to present day.
Analogue photography courtesy Kelly Knaga - http://justamidwestgirl.com