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Montreux Café

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When we met Montreux Café, they wanted to transform their physical café into a fully online pastry shop. To help bridge the transition of the rebrand, we’ve used a similar looking typeface, as well as keeping elements like the wheat symbol (as requested by the client for Feng Shui reasons), that was used to subtly frame the word mark. By varying the thickness of the condensed typeface we are able to compact the word mark as much as possible, yet maximizing legibility.
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