Branding, Identity, Print, Signage, Website
NAIL+SPA SAKURA is nail and spa salons located in New York, Shanghai and Japan. "Sakura" means cherry blossom in Japanese, and it is said in Japan that Sakura is a symbol of spiritual beauty.
Inspired by the salon’s quality services and a warm comfortable atmosphere, STUDIO NEWWORK has created the brand identity system with delicate typography in healthy color palette. We chose soft pale pink as the key color because healthy nails are often soft pale pink, which is the same color as cherry blossom.