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NIKE SHE RUNS

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Branding for Nike via US SYDNEY. The inaugural Nike – She Runs the Night women’s only running event. This 13km course starst and finishes at the Royal Hall of Industries and follow a route through Moore Park East and within Centennial Park.
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  • NIKE SHE RUNS
    The Night | Branding
  • The inaugural 13km race will light up Centennial Park Sydney on the evening of 3 May 2012. The creative campaign, developed by US Sydney, features race ambassadors recruited from Nike She Runs Facebook community starring in online films, print ads and outdoor posters. When scanned by a QR reader, the outdoor posters launch a video inviting others to join her for local training sessions and night runs in the lead up to the race.

    AGENCY: US SYDNEY 
    http://www.ussydney.com
    PHOTOGRAPHY: SIMON HARSENT 
    http://www.simonharsent.com
    TYPE: LIKE MINDED STUDIO
  • She Runs The Night Film:
    Producer: Peter Kearny
    DoP: Hugh Miller
    Post Production: The Editors
    Editor: Dave Whittaker
    Online Editor: Adam Archer
    Sound Design: Wes Chew
    Music Composer: Antony Partos
    Typographer: Luca Ionescu

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