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NIKE SHE RUNS
Description
Branding for Nike via US SYDNEY. The inaugural Nike – She Runs the Night women’s only running event.
This 13km course starst and finishes at the Royal Hall of Industries and follow a route through Moore Park East and within Centennial Park.
This 13km course starst and finishes at the Royal Hall of Industries and follow a route through Moore Park East and within Centennial Park.
Copyright Info
Featured on 10/22/12
- NIKE SHE RUNS
The Night | Branding - The inaugural 13km race will light up Centennial Park Sydney on the evening of 3 May 2012. The creative campaign, developed by US Sydney, features race ambassadors recruited from Nike She Runs Facebook community starring in online films, print ads and outdoor posters. When scanned by a QR reader, the outdoor posters launch a video inviting others to join her for local training sessions and night runs in the lead up to the race.
AGENCY: US SYDNEYhttp://www.ussydney.com
PHOTOGRAPHY: SIMON HARSENThttp://www.simonharsent.com
TYPE: LIKE MINDED STUDIO 
- She Runs The Night Film:
Producer: Peter Kearny
DoP: Hugh Miller
Post Production: The Editors
Editor: Dave Whittaker
Online Editor: Adam Archer
Sound Design: Wes Chew
Music Composer: Antony Partos
Typographer: Luca Ionescu
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