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Naomi

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Created: 02/24/11
Last Edited: 12/04/12
3888
122
8
Description
Independent jewelry designer with over 25 years of marketplace success. Lacking a true brand, the designer sought to establish a retail presence and an expanded customer base.
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Short link: http://bit.ly/fn9PnN
  • Naomi

  • Independent jewelry designer with over 25 years of marketplace success. Lacking a true brand, the designer sought to establish a retail presence and an expanded customer base.
    Challenge
    Bring the brand to retail environments. Challenge existing players, like David Yurman. Create a compelling brand story to drive sales at retail and trade on existing equity.
    Execution
    Developed brand story based around the designer's rich heritage. Created brand elements, including identity, brand inspiration book, retail packaging, and retailer pitch presentation box.


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Independent jewelry designer with over 25 years of marketplace success. Lacking a true brand, the designer sought to establish a retail presence … Read More
Independent jewelry designer with over 25 years of marketplace success. Lacking a true brand, the designer sought to establish a retail presence and an expanded customer base. Read Less
Published: February 24, 2011
  • Views3888
  • Appreciations122
  • Comments8
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