Nike+ FuelBand launch
- Nike+ FuelBand launch2012
- In February, 2012, Nike unveiled a revolutionary new product called the Nike+ FuelBand, designed to track everyday physical activity and convert it into a new metric called NikeFuel. By wearing the product all day long, you get a simple overview of your level of physical activity, and the ability to challenge yourself to do more through goal setting and social media challenges.
- Product visuals
- Art direction: Darrin CrescenziCGI: XYZ Graphics & Staudinger+FrankeAdditional direction: Joshua Moore and Heather Amuny-Dey