- THE TASK
By saying, “I'm not a church” – what you see is not necessarily what you get! (“Ceci n'est pas une pipe”) – Nikolaj creates curiosity, andturns the art center's only disadvantage into a blessing. The stringent color scheme of the art center's corporate identity (gold, black and white) ensures recognition, and allows the posters/material for individual exhibitions to stand out, while at the same time expressing the art center's vision. This means that every new exhibit, no matter how different from thelast, becomes a part of, and strengthens Nikolaj's holistic identity.