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Nikolaj Kunsthal

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Nikolaj Kunsthal (Nikolaj Contemporary Art Center) is an art center in inner Copenhagen, located in a former church from the 12th century.
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  • THE TASK


    THE SOLUTION
    By saying, “I'm not a church” – what you see is not necessarily what you get! (“Ceci n'est pas une pipe”) – Nikolaj creates curiosity, andturns the art center's only disadvantage into a blessing. The stringent color scheme of the art center's corporate identity (gold, black and white) ensures recognition, and allows the posters/material for individual exhibitions to stand out, while at the same time expressing the art center's vision. This means that every new exhibit, no matter how different from thelast, becomes a part of, and strengthens Nikolaj's holistic identity.

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