Visual identity | Concept development
- There is a still growing number of creative people wich dream of infiniti in todays society. These people are limetless in being the best in there expertise. The consequences of this phenomenon is that people succumb under the pressure to perform. The question that will be rise is; what are our demands and what is the standard?
Don`t we want TO much?
Nulpunt is a lifestyle brand who give people the upportunity to embrace satisfaction and exclude the every day madness. Nulpunt offers creatives who are succumb of the pressure to preform a enviroment of peace, a charge point.
The color white represents a clean and immaculate feeling. A welcome feeling in every choatic lifestyle, a escape of presure and a trip to simplicity and satisfaction.