Oscar and Jesus
Branding x Web Design x Print x Fashion(collection preview aw11)
Oscar and Jesus are established in Japan but relatively unknown in the Western World. The company were on a mission to expand and get their message out to the world. Individualism.
When Oscar and Jesus Japanese Menswear Fashion brand contacted blak, they had great ideas but no stratergy to visually execute or communicate with their clients. We had a tough brief as they like where they are and have no plans to become mainstream and saturated by the masses but would also like to reach a wider audience, but still the right audience.
They have one boutique and mainly active online but the current website they had did not do them justice aesthetically, so we had the job of creating a new look and image that reflects their brand: unique, limited but not limitless and exclusive. Their current store is what you would say is an upmarket boutique to the design lead and elite so we wanted to create the same feel online through imagery, colour and design.
Through the way the site interacts with the user when browsing. We went for a dark colour scheme to reflect the clothing, the urban decay heritage and rebellious look of the garments. Here is what we came up with.
E - Boutique x Website \\ www.oscar-et-jesus.com