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Olio Zito - Branding

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Olio Zito is a newly launched boutique olive oil label, grown and produced on Victoria's Mornington Peninsula. I was approached by the Zito family to develop a branding package to help them take their new venture to market. The brief was relatively open, so I set about creating an identity that reflected their traditional Italian heritage, whilst distinguishing itself from other olive oil brands as a fresh, pure and sophisticated product.
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  • Olio Zito Branding

    Olio Zito is a newly launched boutique olive oil label, grown and produced on Victoria's Mornington Peninsula. I was approached by the Zito family to develop a branding package to help them take their new venture to market. The brief was relatively open, so I set about creating an identity that reflected their traditional Italian heritage, whilst distinguishing itself from other olive oil brands as a fresh, pure and sophisticated product.

    The final brand suite consisted of a logotype and marque, a bottle label, stationary kit and website.

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