Behance

Project Shuffle

Sign up for free

Shuffle

Typography Served
Project Featured On:Typography Served — 6/29/12
Branding Served
Project Featured On:Branding Served — 11/28/12

Opolab

by

Pedro Serapicos

Porto, Portugal

Follow on Bēhance

Opolab
Brand system
Opolab is a multi-disciplinary project in the heart of Oporto downtown dedicated to creative thinking and the use of new technologies in architecture, design and other artistic expressions. It offers a wide range of education courses, events, workshops and creative labs to local community. Enjoy!
I didn't really knew where to begin. Just had one thing in mind: "it has to be really strong". That's when I decided to draw letters. They came one after another... popping really easily. This is the result: a set of monospaced characters. This way I don't need to present the logo massively. These letters are exclusive enough to be a permanent identity in posters, websites, book covers, etc. Enjoy!
Corporate colors
yellow + black
Brand values
— urban tag
— exclusiveness
— contrast
— slab
Full version of the logo
Stationery overview
Opolab is also a creativity cluster where a numerous group of departments operate:
opo-lab, fab-lab, edu-lab, id-lab, events, studio and still growing. This was another challenge as I didn't wanna end up designing a never ending story of little brands.
Each logo can be set with various configurations: single lined or broken blocks with hyphens. It really doesn't matter. Just as long as this type is used we strongly believe that it's enough to keep Opolab's identity working with effectiveness.
Type in use / Detailed stationery images
Now, let's play with
Opolab's typeface:
The character set is not yet complete: numbers and glyphs are being developed. We just couldn't wait any longer to see this working!
Poster for Get Set Festival / An Opolab event using corporate type
Applications / Merchandising
Soon you may visit
opolab.com
You can see more stuff at
www.serapicos.org

Follow on Bēhance

Save to Collection