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PanPan Atelier

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Simple interpretation of the traditional ear of wheat, the basic ingredient of bread, to create a very recognizable pattern. The chevron also reminds of antique artisan techniques, like woven esparto baskets, used to display the bread.
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  • PanPan Atelier


    Artisan bakery chain in Valencia, Spain.
    Contemporary reinterpretation of the traditional ear of wheat, the basic ingredient of bread to form a pattern that is easily recognizable. The chevron pattern also reminds of antique artisan techniques such as woven esparto baskets, used to display the bread, or opus spicatum, redefined in the interior design of PanPan bakeries.

    The naming concept is based on word repetition in order to emphasize authenticity. Bread-bread, as in real bread. This system is carried throughout all communication materials, and has endless possibilities, all grouped under one slogan with double meaning: "PanPan. Repetirás" (BreadBread. You will repeat).
    Custom lettering for the logotype.
  • PanPan Atelier featured in Monocle's annual Retail Stars 2010, as one of the three retail business setting benchmarks.
  • Areas of intervention:
    Naming, Visual Identity, Corporate Interior design, Signage, Packaging, Communication, Community management, Visual Merchandising in stores, Creative Consultancy.

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