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Picasso & Modern British Art / National Galleries

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Exhibition identity design for a major summer exhibition at the National Galleries of Scotland / Scottish National Gallery of Modern Art (Modern One). Including; Identity, Posters, Signage, Environmental Graphics, MPU's, Press Advertising. Project is a collaboration with Effektive (
  • Picasso & Modern British Art
    National Galleries of Scotland / Exhibition Identity + Applications
  • This project is a collaboration with Effektive

    What we were asked to do
    We were approached by National Galleries of Scotland to create an iconic identity for their summer exhibition; Picasso & Modern British Art. This is the largest to be held at the Gallery in recent years. Our brief was to create a unique identity for the exhibition, incorporating Picasso's iconic work - Nude Woman in a Red Armchair, 1932.

    Our process
    Our biggest challenge was to create an original exhibition identity whilst incorporating one of Picasso's iconic paintings. As Picasso's pieces are instantly recognisable, we were very aware that any attempt to place creative elements alongside them would require careful consideration. 

    Our solution was to create a visual language which drew upon Picasso's work as a source of inspiration. We therefore developed a modular framework informed by the cubist movement. The pillars of this frame could be rearranged to suit different applications and thereby create interesting compositions.

    Furthermore we selected four accent colours derived from Picasso's painting. These create a visual signature for the exhibition. Type also plays an important role - we selected a face with a distinct 1920's / European flavour - robust yet delicate in it's setting. The alignment of each separate piece of text is informed by the framework, resulting in playful and engaging compositions.

    What we designed
    The identity was applied to various elements including; exhibitions posters, press advertising, environmental graphics and signage. The exhibition runs until 4 November at The Scottish National Gallery of Modern Art (Modern One). (

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