Premium Lighting is a brave new lighting wholesaler with an unwavering focus on LED technology and its economical and eco credentials. With a clear vision and unique product offering, Organ Studio positioned the brand as “a brighter future in LED lighting” – placing the company at the forefront of LED technology. The brand’s embodiment of modern styling and luxury was conveyed through the development of a brand architecture based around gems on Moh’s scale of hardness. This created a concise and clear distinction between the four tiers of products. Organ Studio has developed the brand’s visual language, naming and messaging; as well as overseeing a suite of product photography and copywriting.