- Branding ServedProject Featured On:Branding Served — 5/25/12
Project 2020 / Vélez Sarsfield Athletic Club™
Description
Project 2020 / Vélez Sarsfield
Copyright Info
No use is allowed without explicit permission from owner.
Featured on 5/25/12
- Featured on:
-
Branding Served
- Project 2020™Vélez Sarsfield is one of the most important and top level Argentinianprofessional football clubs, based in Buenos Aires and founded in 1910. Theclub's home stadium is the José Amalfitani, in the borough of Liniers (City ofBuenos Aires). Nicknamed as The Fort, it has played host to some of the bestplayers, teams and football contests for almost 100 years.On 2011, an ambitious project was launched; the redesign of The Fort. Therenovation is intended to bring Vélez Sarsfield back to the best football stadiumowners. The Fort is well known for making it one of the most atmospheric andhistoric stadiums in the world.For this new project identity, We developed a concept not only to visualize thenews influences of modern architecture, but also to bring the old Institution´svalues and personalities´s thoughts back to the surface. Passion, Friendship,Leadership, Innovation, Strength. Concise visual elements to communicate theInstitution values and guiding concepts.The logo is made up of two linked stylized forms, each of which represents a V,representative sign of the Institution. Comprehension and functionality.
-
You can find us on Twitter, Facebook (to say hello!). For work inquiry you're welcome to contact us through hello@helloempatia.com
Discuss This Project: ( Comments)