Rebranding of Provence Bakery & Cafe

Provence is an unique Japanese style Bakery & Cafe in Singapore. The USP of this bakery is that they introduce fusion pastry - using Japanese ingredients with French baking techniques to bake their own versions of breads. Therefore, I decided to add a little tint of Japanese and French feel in my overall branding design for my desired target audience - mainly women who are lovers of this style of bakery.

Note: This is an self-initated project and the design present below has no direct relationship with the current brand.