- Reyjkavik 2032
The World's largest summer event, brought to the mystery of the North Atlantic.
- Reykjavik 2032 is a design research, branding, and graphic project comprising a fictional Olympic bid to be hosted by the World's northernmost capital - Reykjavik, Iceland.
Design research techniques were employed to discover and explore Iceland's eruptive landscape, its grasp of geothermal energy, its peoples beliefs and values, along with its history and wildlife to produce a meaningful collection of cultural icons to represent the island on a global scale.
DISCOVER WHAT LIES WITHIN, the Games' motto, challenges not only the spirit within the Olympic athlete, but also the mindset of the international viewer to uncover what lies bubbling beneath the surface of this beautifully secluded country. This subtle reveal of energy and insight can be seen throughout the developed Olympic pieces: the Games' logo, athlete medals, and relay torch.