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Rivera & Rivera / Visual Identity

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Identity refresh for Los Angeles art gallery. _
  • Rivera Gallery
    Identity refresh
  • Rivera & Rivera is a Los Angeles art gallery founded in 2009 and represents mid-career and established 
    artists of international recognition.

    The Gallery wanted to refresh their old identity, which was dated, to maintain recognition, I proposed 
    a simple typographic solution - a clean modern sans serif with subtle spacing between the letterforms.
    The business stationary uses white space effectively to reflect the gallery’s interior.

    Overall, the new identity feels modest and unpretentious and is free from any fashionable accents.

    Since the identity refresh, the client has undergone a renaming and has reverted to a more focused and simplified brand name which I initially proposed –
    Rivera Gallery.

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