Roundhouse Design are independent British designers, architects and
craftsmen whose approach embraces the house, the home and the whole
creative process – from concept to completion.
Because they bring design vision and architectural perspective to
bear on every detail, there’s a much greater scope to what Roundhouse
do. In short, they create beautiful British furniture to suit the most
exacting requirements of any client.
reapproached Ideas Factory to build upon the success of their 2006
re-branding and the subsequent design and production of their first
sales brochure. It was time to create a sales brochure solution for a
more grown up and established company.
Factory embarked on producing an image-based, 100-page look book. A
coated paper embellished the beautifully shot case studies, while the
small information section was printed in the two brand colours on a
tactile, uncoated paper. An air of confidence was created through the
use of minimal, informal and conversational copy. Production values were
extremely high and the cloth-covered, case-bound tome was finished with
foiled details to both sides. As well as varnishes, we chose two
contrasting stocks to distinguish between the case studies and the
information-based section at the back.
stunning and original brochure has been unanimously well received within
Roundhouse and by their key press contacts. Brand awareness has been
stimulated and the company has been provided with a solid foundation
from which to build a new strategy for future revenue growth and
Following the successful completion of the brochure, Roundhouse
commissioned Ideas Factory to design and build their new CMS driven
website. The solution needed to showcase ‘finished product’ imagery and
work in harmony with the new brochure.