SDY Surfboards, founded in Bilbao Spain in 2006, lives by the simple motto, “Surfboards made of the best materials on the market. Ever.” Their branding, however, did not live up to this promise. Early in 2011 Hovercraft was brought in to create a branding package that included a new core identity system, full business collateral set and logo treatments.
Having only been focused on professional level product since 2006, SDY is now ramping up production for international retail. Expect to see this showing up at your local surf shops.
Branding, Identity, Print