Shift is a company that works as a hub, uniting efforts from business partners to develop it's projects.
Shift stands for: "To exchange, to move or transfer from one place or position to another.", "Change direction, attitude.", "To provide for one's own needs."
Simplicity added to consistency translates into bold action. Clean, clear, bold action. When we are talking about construction work, heavy machinery and loud noise, one would expect immediate awareness of something that would not pass unnoticed.