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SID LEE - BRANDING

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Sid Lee’s aesthetic and communication platform needed to reflect the company’s transition from adolescence to young adulthood. The design, based on a black and white colour scheme and custom fonts, would ultimately become invisible, giving way to a focus on content. The Web platform’s new architecture supported a vast range of content, while its skin embodied a more mature company making a splash on the international scene. The make-over has won both awards and new clients, but more importantly, both existing and prospective clients agree the new look gives a more professional and creative first impression.
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  • Sid Lee’s aesthetic and communication platform needed to reflect the company’s transition from adolescence to young adulthood. The design, based on a black and white colour scheme and custom fonts, would ultimately become invisible, giving way to a focus on content. 

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