As they prepared to launch a new game-changing product in 2010, consumer electronics innovator Sonos, retained BMD to help re-think their brand identity. Sonos is a wireless hi-fi system that redefines the listening experience for the digital age. The system allows people to stream music and audio from anywhere in the world wirelessly, and to have music throughout their homes without the expense and hassle of hardwiring.
BMD was challenged to re-envision the brand and what it could mean to its customers. The new identity helped reposition Sonos from a technology brand beloved by ‘in the know’ audiophiles to one focused on music and experience with a wider appeal.
BMD implemented this new identity across a multitude of touch points. The retail experience was the first change with immediate impact. New boxes, point-of-sale displays, and retail collateral including high-end catalogues, posters and brochures in North American and Europe energized Sonos’ presence at retail. Tradeshow booths, special event graphics, website modules and identity system for Sonos Studio came soon thereafter. BMD also defined internal communications by creating easy to use templates.
Sonos has nearly doubled in size in the past year-and-a-half. BMD continues to design new product packaging, new retail and window displays, life-style photography, as well as next generation collateral. Our creative team also provides global creative leadership through a ‘Brand Review’ process directing and approving marketing materials from North America, Europe and China before they are produced.