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STUDIO MINH IDENTITY SYSTEM

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The identity is meant to reflect the forward thinking and buoyant spirit of the brand while remaining architectural and precise.The italic and hand script lettering blend together and become a contemporary duo. The repetition of thick and thin line weights with condensed letter spacing gives the logo a bold graphic appearance. One single curve extending from the letter M counters the angle of the reverse italic logotype and creates a continuous connection, suggesting the ever-flowing passion within the brand.
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