A man should conduct himself in a way that causes others to stop and notice. Confidence, style and demeanor should never be underestimated. Effortless cool is not a maybe but a must. At Thomas and Benjamin we call this SWAG.
SWAG is a new line of products inspired by and designed in collaboration with A-list celebrities. That’s right, we brought in the ‘cool guys,’ and guess what? Turns out they know a thing or two about looking good.
So here’s to the men who aren’t afraid to set the trends that the rest of the world follow. We at Thomas and Benjamin salute you!
Targeted towards single/dating men ages 22 - 33, the product line sells a lifestyle the target audience can align themselves with. These men are trend setters with a haughty self perception, which is why they relate to Hollywood’s verion of a gentleman. Charles Bukowski once said, “Dissolute behavior in a coat and tie is always more amply forgiven” and SWAG caters to the men who live by this principal.