Selecore - Logo design process

This version is made to look elegant and modern, with a feel of speed and movement in it. You can see subtle arrows made of positive and negative space pointing left and right.

If you look at (any) letter "S", it has two gulfs, (letter is land and white space is the sea). When you look at the mark that way, arrows are pointing inside gulfs/harbours (import). On the top and bottom of the mark you can see half-arrows pointing out (export).

This is custom made typeface inspired by the "S" letter. Half-arrows can be seen on some letters. When you look at the whole word it looks like tire track, which simbolizes movement of goods.

For this version I was inspired by this amazing animals.
There are around 200.000 reindeer in Finland (Lapland region). They are part of culture and lifestyle. Many people are reindeer owners and use them for food, transport and even for racing.

The mark shows alpha male reinder, strong and confident. The horns are made of arrows.On each horn 3 point to head (import)and 2 small point from head out plus 1 arrow in negative space on top of each horn (export).

At first I created cross made of 4 arrows pointing out (export) and in negative space 4 arrows pointing inside (import). I really liked that idea because of it's simplicity and clearly visible arrows. It also had a cross which is connection to Finnish flag.

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