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Säntis: branding & identity

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During my studies in St Gallen, Switzerland, I worked on a fictional branding and identity project for Säntis, the mountain and Schwägalp, the hotel. Säntis is a major tourist attraction and the tallest mountain in the easter region of Switzerland towering at 2,502 meters. The focus was to appeal to the wide audience of foreigners and natives alike, giving Säntis a modernized feel without losing the tradition and essence of the mountain.
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  • Moodboard and inspiration from the traditional customs and environment of Säntis, the mountain. 
  • Logo explorations
  • Final logos for Säntis, the mountain and Schwägalp, the hotel.
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