Sonho & Sonhos
REBRANDING PROJECT
Sonho & Sonhos is a very traditional brand from Southern Brazil, selling home-made Brazilian "Sonhos" (that stands literally for dreams) since 70's.
In the last 10 years the brand has experienced their worst period in the market, with the introduction of the international franchising systems. Sonho & Sonhos was completely overlapped, almost forgotten by the middle-upper class. Such decadence led the partners to a decision: to sell their braind to a group of investors that could oversee the brand for the next following years. The first step would be a definite rebranding to overhaul the company's image, followed by a fan of new services, mainly offering both cold and hot food and drinks, staying open until late in strategic points and offering delivery system for free.
The goal was to make the product talk directly with the consumers in a laidback way, expressing through simple vocabulary the joy and delightful moment of eating the 'Sonho', or even both hot and chilled love-crafted food wherever the product is, onsite or home-delivered.
Above: Old logo and new version. The new one doesn't have a slogan, the old one used to say "Discover such temptation".
Above: Letters being built from scratch. Fat and round
Above: The letters were built in a semi-modular system (all letters are modular except for the S).
Above: First one is the main application. The following ones are the alternative versions of the logo.
Above: The bitten 'O' represents the home-made Brazilian 'Sonho'
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