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Steiff

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Created: 06/15/11
Last Edited: 11/20/12
2124
89
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Description
STEIFF
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Re-launch of the german cult plush toy brand.
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The fascinating tradition of the company played a key role. It forms the basis for the emotional connection with the brand.
The goal was the realignment in the premium segment and a high quality product presentation.
Project Info
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Princesse Camcam, Wolfgang Benz, Sabine Klaiber, Tobias Thomann
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Short link: http://bit.ly/kTyIwP
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STEIFF
—
Re-launch of the german cult plush toy brand.
—
The fascinating tradition of the company played a key role. It forms the basis for th… Read More
STEIFF
—
Re-launch of the german cult plush toy brand.
—
The fascinating tradition of the company played a key role. It forms the basis for the emotional connection with the brand.
The goal was the realignment in the premium segment and a high quality product presentation. Read Less
Published: June 15, 2011
  • Views2124
  • Appreciations89
  • Comments4
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Tools Used (3)
Software:Adobe IllustratorQuark Xpress 7Hardware:Apple MacBook Pro
Project Credits
Project Credits:
Princesse Camcam
Wolfgang Benz
Sabine Klaiber
Tobias Thomann
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