This is the corporate identity for our own studio. "Rauw" means "Raw", because we want our designs to be pure and to the point. So everything had to have that edgy, straightforward feeling. The logo is black, to underline our solid way of working but also because we simply couldn't choose a color. We couldn't just choose one or two colors that would reflect who we are as creatives. But we also felt that just black and white was not an option, too harsh and too ... rigid. So we went for a big color palet, that can be extended as more items are needed, to define our corporate identity. In that way we created an edgy, straightforward, yet playful style which everyone in the studio can relate to.