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Suave for Men

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I set out to rebrand Suave Hair Care for Men with a sense of humor. My concept was centered around mocking the flamboyant and “macho” lifestyle of some men. I incorporated a classic feel reminiscent of vintage branding and male products from the 1930’s. (i.e Daper Dan Pomade, motor oil, chewing tobacco) I chose to label the products with terms that are commonly heard in “frat” houses and from MTV’s Jersey Shore male cast.
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  • Brand Redesign
  • Suave Hair Care for Men with a sense of humor. My concept was centered around mocking the flamboyant and “macho” lifestyle of some men. I incorporated a classic feel reminiscent of vintage branding and male products from the 1930’s. (i.e Daper Dan Pomade, motor oil, chewing tobacco) I chose to label the products with terms that are commonly heard in  “frat” houses and from MTV’s Jersey Shore male cast. 

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