- Branding ServedProject Featured On:Branding Served — 12/10/12
Swedish Polar Research Secretariat
- Swedish Polar Research SecretariatVisual identity for a government authority
- The Swedish Polar Research Secretariat is in charge of coordinating all of Sweden's Polar research. They organize yearly expeditions to the Arctic and Antarctic, and administer several research facilities, including Abisko Scientific Research Station in the far north of Sweden.
Role: Art direction/design
Agency: Bror Rudi Creative
Creative director: Lisa Lindgren
Project manager: Kalle Bohr
Production manager: Jonas Fläckerud
- The logotype is a stylized representation of the Aurora - an atmospheric phenomenon significant for the polar area - flaring in blue over an icy landscape. The symbol's coloration is distinctly swedish and stands out in comparison with competing international institutions. The logotype was intentionally kept strict, timeless and minimalistic in accordance with the subject matter, but adapts well to different applications and conditions - it's used on everything from the website to shipping containers in Antarctica.
- Yearbook 2010 & 2011
Each year the Swedish Polar Research Secretariat publishes a yearbook summarizing the research projects that have been conducted during the past 12 months. Used as an important communicative tool, its primary target groups are the global scientific community, government officials and anyone who is interested in the cutting edge of polar research.The 2011 yearbook was nominated in the Swedish Design Awards and the Swedish Publishing Prize in 2012.