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The Eastman House

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This project was developed as part of the 2011 Master Graphic Design + Typography workshop held at the Rochester Institute of Technology’s Vignelli Center. This week-long workshop united a dozen designers from all parts of the world to undergo an intensive program that included workshops, lectures, museum visits and the main design project. The workshop was run and taught by Massimo Vignelli, Roger Remington, Bruce Meader and included a visit from George Lois. An incredible team that pushed us to the brink of exhaustion and failure. Massimo’s wisdom and discipline, Roger’s unending motivation, Bruce’s typographic guidance and George’s brash yet inspiring anecdotes were key to help guide us throughout the week. For this real-work project, The Eastman House became our client. They gave us a detailed presentation/brief and explained their needs and expectations. The Eastman House (aka Eastman Kodak) staff wanted a brand that maintained their existing tradition and credibility but enabling them to differentiate their diverse endeavors — a museum, historic preservation and education — while helping them grow and evolve. The re-branding project had to be developed in 3 days and built as a platform that could be applied to further deliverables. For the week, deliverables included: logo/mark, business cards, envelopes, letterhead, informational brochure and calendar of events/poster. This was my solution after a life-changing experience. All original content and images are property of The Eastman House.
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  • The Eastman House
    Master Graphic Design + Typography workshop 
  • This project was developed as part of the 2011 Master Graphic Design + Typography workshop held at the Rochester Institute of Technology’s Vignelli Center. This week-long workshop united a dozen designers from all parts of the world to undergo an intensive program that included workshops, lectures, museum visits and the main design project. The workshop was run and taught by Massimo Vignelli, Roger Remington, Bruce Meader and included a visit from George Lois. An incredible team that pushed us to the brink of exhaustion and failure. Massimo’s wisdom and discipline, Roger’s unending motivation, Bruce’s typographic guidance and George’s brash yet inspiring anecdotes were key to help guide us throughout the week.

    For this real-work project, The Eastman House became our client. They gave us a detailed presentation/brief and explained their needs and expectations. The Eastman House (aka Eastman Kodak) staff wanted a brand that maintained their existing tradition and credibility but enabling them to differentiate their diverse endeavors — a museum, historic preservation and education — while helping them grow and evolve. 

    The re-branding project had to be developed in 3 days and built as a platform that could be applied to further deliverables. For the week, del
    iverables included: logo/mark, business cards, envelopes, letterhead, informational brochure and calendar of events/poster. 

    This was my solution after a life-changing experience.
    All original content and images are property of The Eastman House.

  •  Original logo
  • Original brand materials
  • Project brief
  • Process 
  • Methodology
  • Final mark
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