Project of a new visual and verbal identity for The Olympic Museum in Lausanne. «Olympic Museum Lausanne» became «The Olympic Museum» to underline its position as only official museum of the International Olympic Committee (IOC). Redesign of the visual elements in accordance with the briefing: convergence with the new corporate identity of the IOC, better visibility of the Olympic rings, facilitated use of the logo for all media. Development of a visual identity system for each department of the museum. Application of the new corporate identity to several communication media.