The Propeller Group came to us with an interesting challenge. They are an artist collective who ride the line between creating work for the art world & commercial world. Much of their artwork is video based. Much
of their commercial work is producing other artists’ video pieces, but the other part of that work could include a television commercial for Coca-cola brand or a music video for a pop singer.
After rounds and rounds of head-ache inducing (in a good way) discussions. We concluded with them that they needed to split into 2 entities, hence the 2 logos. The 2 identities have intrinsic similarities in typeface / grid. One we made white, and the other black. It all seems so simple ...now..