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The Sultan

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Brand identity and interactive duties for The Sultan, a brand-new boutique hotel located at 101 Jalan Sultan. Consisting of ten lovingly rebuilt conservation shophouses, The Sultan is the shiniest new gem in Kampong Glam.
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  • The Sultan
    The shiniest new gem in Kampong Glam
  • Brand identity and interactive duties for The Sultan, a brand-new boutique hotel located at 101 Jalan Sultan. Consisting of ten lovingly rebuilt conservation shophouses, The Sultan is the shiniest new gem in Kampong Glam.

    Work done under Manic Design.
  • Featured on
    FPO: For Print Only (23 Jan 2012)
    Design Work Life (7 Jan 2012)
    Inspirare (6 Dec 2011)
  • We designed all the corporate and in-room collateral, an area guide of Kampong Glam and the website.
  •  
    A close-up on the namecards, with double embossing on the front.
  • The letterhead has both embossing and debossing on the logo.
  • The guestroom hang tags are 3mm-thick greyboards with a die-cut of the logo silhouette.
  • The luggage tag with the area guide of Kampong Glam.
  • We redrew the map of the Kampong Glam vicinity to better suit hotel guests
    who would be walking instead of exploring the area on a vehicle.

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