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Threebit

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Threebit interactive. This identity was created for a business specialising in providing IT-based solutions including web hosting and data centre management. Logo takes cues from data centre infrastructure such as rack-mounted computer servers. If logo is repeated and stacked into a pattern, it express the idea of connectivity and when used in this way also mimics the electrical pathways or conductors on a computer motherboard. All icons are based and drawn from the logo grid. With the incoming / outcoming lines I preserved the idea of connectivity in icons as well. (y) 2013, Art direction & design
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